Ask any Cool Blue employee, “What the most common thing is to delay a site launch?” Everyone will have the same answer:  Content Entry.  The task of writing compelling, effective website content is tedious, and takes time to be done right. It seems simple, but without planning, takes much longer than expected. 

Follow our Content writing tips:

• Prepare Early. Set a schedule or consider hiring a professional copywriter.  Don't wait until the last minute.
• Create a Content Audit.  List any assets/copy you already have, and compare it to what you will need. Cool Blue calls this a content matrix. 
• Find Your Voice. Content should support your brand and speak to your target audience. 
• Set Attainable Goals. Only commit to what can be achieved. You can always add more pages/articles later.