Welcome to our new responsive website! Designed for optimal user experience, the new coolbluei.com provides exceptional accessibility on devices of any size. Its focus on simplicity and modern-feel creates a smooth transition to bridge the gap from traditional desktops to mobile devices.

What is responsive web design?

According to Smashing Magazine, Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

One of our main goals was to build a user-friendly and simple to navigate site. The new design allows the user to quickly find the contents, thanks to its low hierarchical structure.

Finally, by optimizing our content, we were able to create pages that provide the necessary information without being too cumbersome for a phone.  (Read more about prepping your site content for responsive/mobile design.)

We hope that you enjoy browsing our new site!