You may not realize it but there’s a growing trend in the world of the internet. With the rapid improvement and decreasing cost of internet-ready devices like tablets and smart phones, an increasing number of users are accessing the internet only from mobile devices! 

This means having a website that can adapt to the world of mobile is now essential to staying competitive. Your company’s site must now respond to a different set of user expectations as well as an ever-growing set of mobile technology standards. 

Enter Responsive Web Design.

What is Responsive Web Design?

This is a fancy term that basically refers to a website that has been planned to “respond” to parameters of how it's being viewed. So, if you’re viewing a website on a large desktop monitor, you’ll see one form of the site that fits this viewing space. If you’re looking at the site on a mobile phone screen for example, the layout will adapt, sometimes even rearranging page elements, to optimize the experience for this smaller viewport.

A Responsive Design consists of:

• A fluid grid system of page elements that can be rearranged depending on available view space
• Platform agnostic - no matter what brand of device you own, the site will render properly
• Flexible rich elements like imagery and simple animations
• Optimization for touch screens

The importance of Responsive Web Design cannot be overstated. As of 2013, it has been reported that 55% of Americans say they’ve used a mobile device to access the internet and a whopping 31% say this is the primary way they access the internet. These numbers are predicted to climb indefinitely as smartphone and tablet devices become more accessible to people with a wider range of incomes. The user has more control than ever of how they consume content. Responsive Web Design meets the challenge like no other solution to give users what they want. If your website can’t deliver an optimal experience, users may quickly move on.

If you’d like to know more about how to take your site Responsive, we’d love to talk to you about your interactive challenges and find a custom solution that keeps you future-ready.

Contact us today.

- See more at: http://www.coolbluei.com/news/2014/your-site-being-everything-it-can-be#...