News Articles

Is Your Website’s Content Mobile Ready?

2013 marks the first year since 2001 that PC sales are actually projected to decrease just as smartphones and tablet sales have nearly doubled in the past two years. It’s no wonder why Pete Cashmore, founder of Mashable Magazine, declared, “2013 is the year of responsive design”. Nowadays, given the rapid emergence of mobile browsing, web designers and clients must approach web development with mobile in mind. But before starting the design for a mobile friendly site, you must first think about the content. Here’s how to make sure your content is ready for the mobile reformation.

6 Parts of Your Website You Need to Own

Hiring an agency for your new web project or redesign can be exciting! But before you begin, it's important to know who will own what aspects of the site after the work has been completed. Policies regarding ownership rights vary from company to company, so you will need to know what to look for in your contract. To avoid a costly dispute, here are 6 parts of your site you want to make sure you own before you sign on the dotted line.

Cool Blue Salutes its Newest Clients!

Cool Blue is honored to serve a number of industries with our strategic digital planning and implementation. The following are Atlanta-area businesses we’ve most recently (and proudly!) acquired as clients.

Using Stock Photography? Tips to Avoid Policy Violations

Stock photography vendors are getting stricter with enforcing policies and tracking down usage violations. This can potentially cost a company thousands of dollars in fines. That being said, photography is a necessary cost to unify a website as a whole and to provide memorable images for each site visitor.

How PPC Campaigns Help Boost SEO Strategies

While most people aim to rank organically for keywords, many do not realize the importance of pay-per-click (PPC) campaigns and how they can optimize overall search engine optimization (SEO) strategies. A PPC campaign is a very important part of a comprehensive SEO plan.

Attracting Traffic to Your B2B Site


A steady flow of web traffic is essential to the success of your business. After all, your website is ultimately a round-the-clock marketing tool.

Online B2B tactics differ greatly from those integrated into B2C counterparts, and insight into the sources of B2B web traffic is integral.


Images: Overlooked SEO Enhancers

Clients often ask about Search Engine Optimization (SEO) and how to enhance this for websites. For many, the tendency is to focus efforts on written materials, like text, titles, and META data. However, images should not be overlooked when considering site optimization, as these – when properly formatted – can be a valuable asset.

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