Skip to main content
  • Agency
    • Overview
    • Leadership
    • Associations
    • Involvement
    • Grow Your Cause
    • Careers
  • Work
    • Case Studies
    • Clients
    • Awards
  • Services
    • Overview
    • Strategy & OOUX
    • Design & Development
    • Digital Marketing
    • Intranet
    • Support
  • News
    • Article Listings
    • Get Our Quarterly e-Newsletter
    • Newsletter Signup
  • Contact
  • Client Login
Menu
  • Client Login
    •  
    •  
    •  
  • Agency
    • Overview
    • Leadership
    • Associations
    • Involvement
    • Grow Your Cause
    • Careers
  • Work
    • Case Studies
    • Clients
    • Awards
  • Services
    • Overview
    • Strategy & OOUX
    • Design & Development
    • Digital Marketing
      • Email Marketing
      • Search Engine Optimization
      • Web Analytics
    • Intranet
    • Support
  • News
  • Contact
  • Client Login

Client Spotlight – Lewis & Sheron Textiles Set Industry Style on the Web

Client Spotlight – Lewis & Sheron Textiles Set Industry Style on the Web

Lewis & Sheron Textiles – Atlanta’s largest resource for quality fabrics, trim, upholstery and accessories – has turned its website, LSFabrics.com, into a formidable trendsetter by investing in ongoing updates to keep pace with the ever-changing online landscape.

Lewis & Sheron brought on Cool Blue in 2009 to take its website to the next level, according to Sam Sheron, 4th generation leader at Lewis & Sheron.

“We wanted to enhance the overall functionality of the site and open up new channels to reach customers,” Sheron says. “Cool Blue completed an aesthetic overhaul while fine-tuning our online checkout process to create one of the best in our industry.”

Since the complete rebuild of the site in 2011, average sales for Lewis & Sheron have increased about 70%. The improvement is attributed to a 21% rise in conversion rate, along with a 58% increase in revenue per visitor.

Reaching new customers and converting site visitors to buyers are two keys to ecommerce success. Lewis & Sheron enhanced its online checkout process while taking advantage of new social media channels.

When Pinterest began establishing itself as a social media favorite, Lewis & Sheron capitalized on the opportunity, adding "Pin It" buttons to the website to increase customer interaction.

“Pinterest created a completely new marketing tool for us,” Sheron says. “Without continuous enhancements to our site, we would not have had the time or manpower to establish such an effective presence on one of the biggest things to happen in social media since Facebook and Twitter.”

As Lewis & Sheron maximized its reach on Pinterest, Cool Blue focused on increasing conversion rates by streamlining ecommerce through ongoing updates, such as new “Add to Cart” capabilities; enhanced search options; automated, customer-specific purchase suggestions; new artwork; and more.

“Efficiency is key to success in ecommerce and overall as a local business,” Sheron says, “Our website has given our local patrons an easy shopping avenue while enabling us to serve a global market.”

Look to LSFabrics.com to continue leading the textile and fabrics industries on the web.

Industries & Disciplines
Website Design
Business to Consumer (B2C)

Recent News

04.24.2018
2017 Horizon Interactive Awards Winners Announced
02.16.2018
The Basics for an Effective IA
05.04.2017
All Mobile Apps Are Not Created Equal
View All News >

News Archive

2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018

Want to know more about what we can do for you? Contact us now!

Cool Blue Newsletter

Agency news & industry insights sent quarterly

Subscribe Now

Unsubscribe

SUBSCRIBE TO OUR NEWSLETTER

Our free quarterly Newsletter will keep you "in the know" about important trends in web design, development and marketing as well as new Cool Blue site launches, products, services, and upcoming events too.

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Coolblue Interactive
  • 404-876-6989
  • Contact Us
  • Twitter
  • LinkedIn
  • Facebook

© Copyright 2019 Cool Blue Interactive. Privacy PolicyTerms of Use