Most business owners realize that everything is going social. Most likely, you have set up a Twitter and a Facebook. But have you connected all of your social media channels and how can you juggle all of your pages, tweets, likes, followers, etc.?

Luckily, there are some companies out there who are already looking out for us. There are several applications already available for managing multiple social networks. You may have already seen or heard of the most popular platforms, TweetDeck and HootSuite. Both of these applications allow you to connect several social media networks and monitor them through one dashboard.

These applications also come with other perks. They allow you schedule posts and tweets so you don’t have to be sitting at your computer all day waiting to post something. You can schedule all of your updates for the entire week on Monday and just watch them automatically pop up on your feed. Of course, not every program is perfect so make sure you check in every once in a while to ensure that everything is posting correctly.

Another perk are the mobile versions of these programs. You can access them online or on your desktop, but you can also download a mobile application for your smartphone. This gives you the power to live tweet or post immediately when you want to. Is your office having a party? Take a picture with your phone and post it up to your Twitter and Facebook right away so everyone can be jealous of all of the fun you’re having. It’s simple!

What’s even better about all of these social media management tools is that they are free and available to you online. Of course, you can always splurge for the premium versions. But, the free versions seem to provide everything you would need.

At this point, if your business is not going social, you need to! With the continuing advances in technology, especially smartphones, going social is the best way to reach your consumers. They’re no longer sitting down, reading the newspaper for news on your company. Get them on the go with a Facebook update or a tweet. People are constantly checking their phones. Catch your consumers’ attention when you can. With all of the social media platforms available, you may become a little lost in where to start.

That’s where Cool Blue comes in. We’re happy to help you strategize your social media marketing plans and get you started on managing your many social media channels. Want to know if you’re benefitting from your social media? Cool Blue can help analyze your social media data too! Contact us today!