Just Bing and Decide?

How do you make decisions? Especially when it comes to finding a plumber or choosing a new restaurant, most people look to their friends and family for recommendations. There are sites you can turn to for reviews on local services and businesses. However, these comments are posted by strangers and you want to hear from people you know and trust. Bing, a popular search engine rivaling Google, has figured out a solution for you available right in your search results.

Bing + Facebook

In May, Bing began integrating your Facebook friends into your search results. You’ll see the Facebook icon and the “like” symbol on search results that your friends have “liked”. Bing even has a universal “like” button you can add to your web browser’s toolbar so you can like anything you’re currently viewing on the Web, making it easier for your friends to find out what you like.

Bing has also created some other cool Facebook integration features. If you’re looking to travel, you can like a certain city to receive special deals specific to the city you’ll be traveling to. It’ll also show you which of your friends lives in the area so you know who to ask for travel tips.

When making big purchases, people often ask for advice from their friends and family. Bing can now make this task easier. Through the shopping link on Bing, you can create a list of the options you are considering. Let’s say you’re shopping for a new television set. On Bing, you can choose which TVs you’re comparing, then click on the Facebook button. This will post your list to Facebook wall and ask your friends for their opinions.

Is Social Media in Your Future?

As you can see, the social world is becoming more popular in everything we do, making it a more pertinent marketing aspect for your business. Bing has taken the first step with its Facebook integration, but there are many more social media resources out there. Back in March, Google announced their +1 Button adding their own social aspect to search results.

Want to know more about social media integration with search and what it can mean to your business? Contact Cool Blue today! If you want to find out more about Bing’s Facebook integration, just check out http://social.discoverbing.com/.