Recently, Google began to factor site speed into their search ranking algorithms.  Simply put, “site speed reflects how quickly a website responds to web requests.”  Along with improving usability, increased site speed also helps improve the average time visitors spend on your site.  It’s an important element to track, something Google makes easy through their Webmaster Tools.  After a simple set-up process, Webmaster Tools puts a range of additional site analysis functions at your disposal, from diagnosing potential site problems to identifying the search queries that bring the most users to your site.

Need help capturing or leveraging the data? Cool Blue Interactive can help with monthly monitoring and reporting packages that put you in control of your data.