On Tuesday, September 16th, the Web Marketing Association officially awarded Cool Blue Interactive three WebAwards: two Standards of Excellence and one Best in Industry. To date, Cool Blue Interactive has been awarded 12 prestigious WebAwards.

A joint venture with Duffey Communications, waterSmart.net, a water conservation education program initiated by the Cobb County-Marietta Water Authority, took home an Advocacy Standard of Excellence, while the Greater Parkersburg Convention & Visitors Bureau Site, greaterparkersburg.com, earned a Travel & Tourism Standard of Excellence.

The Alliance Theatre's web presence, alliancetheatre.org, earned the coveted Best Entertainment Site award.

Late in 2006, the Alliance Theatre engaged Cool Blue to help take their web site to a higher level. The two key directives of this project were to organize an extensive quantity of content into logical, easy to find categories, and integrate a complex content management system allowing multiple users.

Cool Blue spent significant time in planning with Alliance staff crafting the user's experience through detailed information architecture and wire framing for all critical page layouts. Through learning about their perceptions and challenges Cool Blue was able to effectively create a new streamlined user experience that served all audiences while providing immediate and easy access for their audience to the areas focusing on new directives and outreach programs.

Design of the visual experience followed, and the site was then integrated with a content management solution provided by Ektron, Inc. and painstakingly implemented by Square Root Solutions.

As well, Cool Blue's work for the San Jose Repertory Theatre in California was acknowledged for the Best Entertainment Site in 2006.

More than 2400 sites from 45 countries were judged in 96 industry categories during this year's 12th annual WebAwards, presented by the Web Marketing Association. "Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality," said William Rice, President of the Web Marketing Association. "It is these sites that continue to get recognized for their excellence in website development."

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 12th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About Cool Blue Interactive

Cool Blue Interactive is an award-winning Web design, development, and marketing firm providing comprehensive e-solutions to help businesses attract, convert, and retain customers.

Founded in 1997 by Bo Simmons, Cool Blue has built an impressive reputation for producing dynamic, database-driven Web sites that help companies of all sizes build strong connections with their customers.