Atlanta, GA - March 1, 2007 - Cool Blue Interactive, a premier internet marketing and web development agency, launched the new Alliance Theatre website on February 24, 2007 - www.alliancetheatre.org.

The newly designed website provides a structured and user-friendly navigation while maintaining the Alliance’s well deserved reputation as the leading arts theater in the Southeast. The site features online ticket sales, online donation submissions, and an online performance calendar among a wealth of other information. Cool Blue also implemented a broad site-wide Content Management System (CMS) that allows many of the Alliance’s non-technical staff to make changes to the site quickly and easily.

From the beginning, Cool Blue Interactive’s process-driven design methodology kept the user’s experience at the forefront of the project. Through extensive needs discovery and planning, Cool Blue was able to define measurable success criteria. The end result at launch was a site that created a deep web presentation, made it easy for users to identify where they were in the site and delivered a modern yet elegant visual statement..

About The Alliance Theatre Atlanta’s nationally acclaimed Alliance Theatre is the leading professional resident theatre of the Southeast, creating the powerful experience of shared theatre for diverse people on two stages for youth and adult audiences. The Alliance has produced several notable world premieres including adaptations of The Heart is a Lonely Hunter and The Color Purple.

About Cool Blue Interactive Founded in 1997, Atlanta’s Cool Blue Interactive is a full-service Web Design, Development, and Online Marketing agency. Cool Blue works closely with companies to develop comprehensive, custom online strategies – including lead generation, customer acquisition, conversion and loyalty – that help deliver measurable results. For more information, visit www.coolbluei.com.