Cool Blue Interactive Announces the Launch of the Alliance Theatre Website
Atlanta, GA - March 1, 2007 - Cool Blue Interactive, a premier internet
marketing and web development agency, launched the new Alliance Theatre
website on February 24, 2007 - www.alliancetheatre.org.
The newly designed website provides a structured and user-friendly
navigation while maintaining the Alliance’s well deserved reputation as
the leading arts theater in the Southeast. The site features online
ticket sales, online donation submissions, and an online performance
calendar among a wealth of other information. Cool Blue also
implemented a broad site-wide Content Management System (CMS) that
allows many of the Alliance’s non-technical staff to make changes to
the site quickly and easily.
From the beginning, Cool Blue Interactive’s process-driven design
methodology kept the user’s experience at the forefront of the project.
Through extensive needs discovery and planning, Cool Blue was able to
define measurable success criteria. The end result at launch was a site
that created a deep web presentation, made it easy for users to
identify where they were in the site and delivered a modern yet elegant
visual statement..
About The Alliance Theatre
Atlanta’s nationally acclaimed Alliance Theatre is the leading
professional resident theatre of the Southeast, creating the powerful
experience of shared theatre for diverse people on two stages for youth
and adult audiences. The Alliance has produced several notable world
premieres including adaptations of The Heart is a Lonely Hunter and The
Color Purple.
About Cool Blue Interactive
Founded in 1997, Atlanta’s Cool Blue Interactive is a full-service Web
Design, Development, and Online Marketing agency. Cool Blue works
closely with companies to develop comprehensive, custom online
strategies – including lead generation, customer acquisition,
conversion and loyalty – that help deliver measurable results. For more
information, visit www.coolbluei.com.