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Cool Blue Demonstrates Speed & Capacity in the Launch of New Sage Software Product

Cool Blue Demonstrates Speed & Capacity in the Launch of New Sage Software Product

ATLANTA–(May 1, 2006)–Cool Blue Interactive, an award-winning interactive marketing firm, has helped Sage Software bring its new top-of-the-line addition to its Peachtree Accounting software to market.

Cool Blue designed and developed a new Website to support the release of Peachtree Quantum (www.peachtreequantum.com), hailed by Sage Software as "the most powerful, comprehensive, top-of-the-line product in the Peachtree family."

The sleek, Flash-enhanced Website features an interactive Return On Investment (ROI) calculator, enabling consumers to tally the benefits of Peachtree Quantum for their own business.

As part of the Sage Software assignment, Cool Blue also helped engineer targeted email marketing campaigns designed to compel current Peachtree customers to "test drive" Peachtree Quantum.

"Cool Blue helped us design, develop, and deliver a high-impact Internet marketing campaign for the most critical Peachtree by Sage product launch in years," said Liz Sophia, Senior Product Marketing Manager for Sage Software.

The Website launch is the first phase of a six-month client engagement with Sage Software-and Cool Blue's first for the software publisher, a supplier of accounting and business software to small- and medium-size businesses.

About Sage Software

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries.

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