INDIANAPOLIS—(September 28, 2005)—Nearly 500 marketers representing many of the best-known companies and interactive agencies in the world converged in Indianapolis for the 2nd annual ExactTarget Global Conference where attendees learned the latest techniques and best practices in email marketing.

"We've become a true believer in the power of permission-based email marketing since becoming a provider of ExactTarget solution to our clients nearly two years ago," said Bo Simmons. "By participating in this annual event, we hope to get ahead of the e-marketing curve and help our clients realize more value from their customer acquisition and retention initiatives."

The three-day "Email Excellence Summit" featured dozens of panel discussions and case study seminars covering a range of topics including effective email design and content, subscriber segmentation and personalization, and deliverability. Attendees also were given a preview of enhanced ExactTarget product features, which promise to help clients automatically manage increasingly complex marketing interactions.

Since forging its partnership with Cool Blue in 2003, ExactTarget has grown its customer base to over 3000 customers. In 2004, JupiterResearch ranked ExactTarget highest in business suitability based on the solution's usability, strong feature set and dynamic content tool.