Strategic Approach 
From identifying your objectives through initial stakeholder interviews to examining your technology requirements so you can accurately budget your project, planning helps us refine your vision of success so we can build the right online experience that makes it happen, time and time again. Our process includes the following steps:
- Consultation - By leveraging our thorough understanding of your business model, target audience, messaging and online objectives, we can transform your website into a dynamic business tool that’s effective and efficient.
- Project Planning - Cool Blue Interactive’s disciplined project management approach comes into play during our project planning phase. After we’ve gained a full understanding of your objectives and your end-user, we’ll develop a methodical, measurable plan of action.
- Audience Development - At Cool Blue Interactive, we don’t just talk about website usability – we apply the industry’s best practices in user experience and design to build the right web experience that attracts, converts and retains your customers.
- Analysis - During the discovery process, we dig deep to find the most compelling reasons that drive your website goals. This includes:
- Stakeholder Interviews
- S.W.O.T. Assessments
- Peer/Competitor Reviews
- Data Metrics Reviews
- Site Audits
OOUX Approach 
Applying what the industry has aptly termed “Object-Oriented User Experience,” our award-winning approach addresses how best to influence your target site visitor through the industry’s top trends in usability and visual design. Cool Blue utilizes the following three approaches to establish a successful user experience:
- Information Architecture - IA is the art and science of organizing and labeling website pages. A site-mapping technique that establishes the breadth, depth and hierarchy of information on the site.
- Wireframes - While not intended to reflect actual design, wireframes represent a page-by-page layout of your proposed site, a kind of paper prototype that defines the virtual real estate of each page.
- Content Planning - Cool Blue understands the importance of compelling, effective website content – and the time and talent it takes to do it right. At Cool Blue, we make it easy to plan and manage the kind of content that engages your visitors and drives them to take action.