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Search Engine Optimization

  • Overview
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Search Engine Optimization (SEO)     

Search engine marketing is defined by results, not engines – which is why we harness the power of both paid search and organic search to drive traffic to your site and convert leads. Our services include:

  • Search engine readiness audits     
  • Mobile search and localization
  • Keyword research and development
  • Organic search engine optimization
  • Integrated e-marketing solutions to ensure your website captures and converts leads generated by your search campaigns
  • Local listings (Google Maps, Google Places)
  • Social marketing and strategy
  • Blog integration and content writing

 

Pay Per Click Marketing

Years of industry experience and deep expertise have taught us that the most effective search strategies rely first on paid search marketing. Simply put, paid search marketing involves the placement of free online ads for which you’re charged when someone takes an action, such as clicking on the ad’s link.

Benefits of Paid Search

  • Paid search campaigns are fast and inexpensive to deploy
  • You can precisely manage your budget
  • You can control the content and relevancy of your ads
  • Paid search enables you to experiment and identify terms with higher ROI
  • You don’t have to worry about nationwide ranking
  • Paid search results are 100% measurable

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Organic Marketing

Also called “natural” or “pure” search, organic search generates results for users who enter a specific keyword or phrase into a search engine, such as Google. Although organic campaigns can be less costly, they’re often more time consuming, difficult to control and provide inconsistent results. However, organic results also tend to have a higher perceived value for consumers in terms of credibility, which is why Cool Blue believes organic search can be a successful part of your internet marketing strategy.

Our certified search-marketing experts can help you develop, execute and measure your organic search strategies. By leveraging advanced search engine optimization tools, keyword research and analysis, local and mobile search and ongoing “score card” reporting, we ensure that you achieve the highest possible ROI from your internet marketing strategy.

Want to know more about what we can do for you? Contact us now!

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