The Cousins Properties website was redesigned with the end-user in mind. The site needed greater usability, responsive deign, and consideration for the mobile end-user, who accounts for nearly 1 out of every 3 site visitors.
Users’ emphasis on “way finding” inspired Cool Blue to redevelop the Directions and Parking pages entirely – starting at the desktop level to enable the new responsive website to repackage the content for mobile devices.
A 2012 Webby Honoree, the redesigned SHC website ranked #22 in “health care staffing” searches in less than one month - a significant improvement over the previous site that did not rank in the top 100.
By creating a site redesign centered on the user, Cool Blue was able to help the CDC Foundation expand its brand and mission and compel more corporate donors to get involved. See how Cool Blue helped the CDC Foundation do more - faster.
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