Case Studies
Alcan Cable
Challenge: Alcan Cable required a new site that would engage users across U.S. and international markets, emphasize their brand and increase usability.
Solutions: Following the site’s launch, online survey results show 98% of respondents rated the site “favorable” to “extremely favorable” and time on site increased by 150%
Atlanta Jewish Film Festival
Challenge: Ticketing inefficiencies, unclear navigation, awkward and unwieldy schedule of events
Services: User Experience Strategy, Information Architecture, Visual Design, Flash, Development, Content Management System Development, Analytics & Measurement
CDC Foundation
Challenge: The CDC Foundation needed a new website that emphasized brand recognition and also reflected a shift from individual donors to corporate giving
Solution: A compelling new CDC site that better emphasizes the brand and mission of the CDC Foundation and compels corporate donors to get involved
Conservancy of Southwest Florida
Challenge: Low click rates, poor content organization, increase online donations and advocacy
Services: Audience Development, User Experience Strategy, Information Architecture, Visual Design, Flash, Content Planning, Email Marketing, Analytics & Measurement
Cousins Corporate
Challenge: Lack of comprehensive Content Management System, outdated content, and outdated structure and navigation
Services: Project Planning, Information Architecture, website Design, Drupal Installation
Greater Parkersburg Convention & Visitor’s Bureau
Challenge: Greater Parkersburg Convention & Visitor's Bureau turned to Cool Blue to implement a mobile strategy delivering imroved access for travelers on the go to their already launched site promoting tourism in the Greater Parkersburg region, which was also created by Cool Blue.
Solution: The mobile site also gives the user the option to visit the main site, promoting greater exposure for the GPCVB’s full range of travel, lodging and recreational offerings.
Supplemental Health Care
Challenge: To successfully compete, SHC needed a fresh, SEO-optimized site to rank higher in web searches and improve engagement, with an easy-to-use content management system enabling SHC staff to keep content timely and relevant.
Solution: The new Supplemental Health Care site meets SHC’s goal of delivering a meaningful experience for job applicants and recruiters. Candidates can easily complete applications online, manage saved jobs and track their time, while recruiters report increased candidate visibility and participation.
Terminus
Challenge: Two Separate websites Lacked Cohesion, Decreased Interaction and Sales
Solution: A Single, Successfully Branded Website, 77% Increase in Site Traffic and 350% Increase in Time-on-Site
Viral Hepatitis Action Coalition
Challenge: As the Coalition grew and increased their focus on providing a meaningful resource to support patients, healthcare professionals and at-risk individuals, they needed a full website that offered user-generated content, event announcements and other materials to support these specific audiences and facilitate new partnerships.
Solution: Using a workflow established within the CMS, users can submit stories and events to be reviewed by VHAC staff and approved for site publication. With an expanded online presence, VHAC is better positioned to support patients, healthcare providers and sponsors, and deliver timely information that promotes educated decision-making, key partnerships and improved care for Viral Hepatitis.
