Stay Top of Mind for Your Customers.
Easy and cost-effective, email has quickly become the top method to stay in touch with customers. Cool Blue agrees that email marketing campaigns can be a successful part of your online strategy–but only if they’re part of a permission-based marketing campaign.
Cool Blue adheres to the Seth Godin model of permission-based marketing, and understands that customer retention-not acquisition-is the focus of successful email campaigns. Together with our interactive marketing partner, Exact Target, we can help you create, deliver and track emails, comply with anti-spam legislation and develop powerful, effective email marketing campaigns that compel your customers to respond.
Cool Blue also makes it easy to manage your email campaigns yourself, with software that allows you to:
- Create HTML emails that include graphics, images and links
- Collect email addresses and manage multiple subscriber lists
- Automatically handle unsubscribe requests and incorrect email addresses
- Instantly track the effectiveness of your emails online
- Access additional options that include personalization, automated emails and preference-based delivery systems