News
Greenway EMR Awards Cool Blue Interactive Online Marketing Business
ATLANTA – Cool Blue Interactive, an award-winning interactive marketing firm, has expanded its roster of clients with the addition of Greenway EMR, the world renowned provider of the single-database electronic medical record (EMR), practice management and interoperability solution PrimeSuite®.
"Since our founding in 1998, Greenway has sought to create the most functional, usable and innovative EMR software and integrated physician's infrastructure in the healthcare industry. We are fortunate to be leaders in a unique and challenging business. We believe Cool Blue is the perfect partner to help physician practices, hospitals, IDNs, HIEs and IPAs to discover and build a relationship with us online," said Greenway President and CEO Tee Green. "Our solutions increase care quality, enhance patient satisfaction and facilitate adherence to compliance guidelines – all while maximizing profitability and ensuring results. The ability to promote our solutions and on-demand services is a primary reason why enlisting the help of an interactive marketing firm makes sense for us."
Cool Blue will handle all of the interactive strategy for the electronic medical records software provider. "Cool Blue is thrilled to be working with such an established company and market leader as Greenway EMR. We look forward to growing their business by helping a wider base of prospects find out about and connect with them," said Cool Blue President Bo Simmons.
About Greenway EMR:
Greenway Medical Technologies provides the latest in EMR, ambulatory healthcare and clinical research business solutions and services to more than 23,000 healthcare providers nationwide, in 30 specialties and subspecialties, by enhancing the delivery of patient care through innovative HIT software and on-demand services that allow physician practices to function at their highest level of efficiency. Greenway's PrimeSuite is a comprehensive, interoperability component of the integrated physician's infrastructure solution, which serves as the starting point of a long-term business plan for physician practices. PrimeSuite 2011 is a pre-market CCHIT Certified® 2011 Ambulatory EMR, additionally certified for Child Health and Cardiovascular Medicine, with optional Advanced Reporting. PrimeSuite integrates a practice's clinical, financial and administrative processes, and allows practices to increase profitability, enhance patient satisfaction and facilitate adherence to compliance guidelines. Established in 1998, Carrollton, Ga.-based Greenway Medical Technologies is a privately held company with more than 300 employees. For more information about Greenway, visit http://www.greenwaymedical.com/.
About Cool Blue Interactive
Cool Blue Interactive is an award-winning Web design, development, and marketing firm providing comprehensive e-solutions to help businesses attract, convert, and retain customers. Founded in 1997 by Bo Simmons, Cool Blue has built an impressive reputation for producing dynamic, database-driven Web sites that help companies build strong connections with their customers.