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Conservancy of Southwest Florida Website Yields Substantial Results
After 6 months of tracking trends for the Conservancy of Southwest Florida’s website, www.conservancy.org, Cool Blue Interactive is happy to publish remarkable results, including a near 100% traffic increase on the site since November 2008 when Cool Blue launched the newly designed Conservancy site. Since the launch, the site has seen steady usage growth of 10%-20% per month including visits to the site and page views. Using Google’s comparison benchmarking data, Cool Blue determined that the Conservancy’s site visits are 64% ahead of the average Charitable and Non-profit site of their size, and 84% ahead of the benchmark peer data in page views.
Prior to the redesign, the Conservancy’s site experienced poor click rates. They needed a web site that could evoke more participation from visitors. Cool Blue focused on intuitive navigation and presented the content and information in logical sets, which relieved the navigation problems experienced by users in the past. Cool Blue also injected rich imagery throughout the site and worked with the Conservancy to provide meaningful, relevant information that would communicate their mission more clearly to users. Cool Blue integrated 3rd party solutions for estate planning and advocacy initiatives as well as Email marketing and support to drive messaging to the Conservancy’s audience and existing users back to the site. Currently, the Conservancy is realizing over 8,000 opt-in subscribers. With new tools and functionality, the subscriber list is growing on average at 20% per quarter and donations online have greatly improved.
About the Conservancy of Southwest Florida
The Conservancy of Southwest Florida was founded in 1964 by a small group of concerned citizens fighting to protect the beauty of the Everglades, wetlands, wildlife, and water table of the region. Today it has grown to be one of Florida's largest and most respected environmental organizations recognized worldwide with the conservancy.org web address.
The Conservancy is committed to helping citizens stay informed; assisting government and business leaders with science-based research encouraging them to make growth decisions that keep the health, well-being, and the sustainability of the region in mind. They have achieved a long list of accomplishments in this region.
About Cool Blue Interactive
Cool Blue Interactive is an award-winning Web design, development, and marketing firm providing comprehensive e-solutions to help businesses attract, convert, and retain customers. Founded in 1997 by Bo Simmons, Cool Blue has built an impressive reputation for producing dynamic, database-driven Web sites that help companies build strong connections with their customers.
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