News
Cool Blue and Duffey Communication moving forward with Community Life Concepts
After being named the winner of the 2008 Grow your Cause campaign, Community Life Concepts has been working simultaneously with Cool Blue Interactive and Duffey Communications to create an inventive and beneficial website.
There have been several sessions involving strategic planning. Community Life Concept is learning the “how” and “why” of a new website. Many clients are stuck in the notion that a website is a “big brochure” but it is much more than that. A well designed site can be extremely rewarding for a company’s message, efficiency and profit. By working closely with Cool Blue, Community Life Concepts has learned how to target their audience, effectively pursue their goal as a business and promote their company’s overall message.
“Rather than trying to tell it all on the home page, we create architecture and design that help craft a website that produces paths for a variety of users and creates a visually strong emotional impact” states Bo Simmons, Cool Blue President.
To date Community Life Concepts and Cool Blue approved the information architecture that will be presented, a layout for the homepage and the key content pages as well as a creative brief.
Duffey Communication’s excellent writing staff will help craft the content and messages to populate the site. Design will be underway shortly, please continue to check back for more updates.