A steady flow of web traffic is essential to the success of your business. After all, your website is ultimately a round-the-clock marketing tool.
Online B2B tactics differ greatly from those integrated into B2C counterparts, and insight into the sources of B2B web traffic is integral.
Clients often ask about Search Engine Optimization (SEO) and how to enhance this for websites. For many, the tendency is to focus efforts on written materials, like text, titles, and META data. However, images should not be overlooked when considering site optimization, as these – when properly formatted – can be a valuable asset.
Cool Blue is proud to announce a strong start to 2013 with the addition of several new projects, one of which entails new site design for a valued return client. Read on to learn about what will be keeping us busy as the New Year progresses.
Google Analytics is evolving to better provide useful information about how online visitors interact with a website. By integrating these and other enhanced tracking capabilities, you can propel your organization or business forward based on valuable site feedback
Responsive web design makes websites, like that of Georgia Tech Admissions, more intelligent by teaching them to adapt to the device through which they are being accessed.
Lewis & Sheron Textiles – Atlanta’s largest resource for quality fabrics, trim, upholstery and accessories – has turned its website, LSFabrics.com, into a formidable trendsetter by investing in ongoing updates to keep pace with the ever-changing online landscape.
Nominations are now being accepted as Cool Blue Interactive celebrates the 5th Anniversary of Grow Your Cause (GYC), the award-winning web design, development and marketing firm’s annual pro-bono initiative that supports metro-Atlanta nonprofits.
Google’s transition of Google Places to G+ Local will certainly have a tangible impact on the web, especially for local businesses. Currently, there is no link between a company’s G+ Local page, and their G+ Brand page, but Google has already stated they plan to merge the two.
New, more advanced versions of web browsers are launched constantly – from Firefox 13 and Chrome 19 to Microsoft’s Internet Explorer 10, which is still in a beta release. Often to the chagrin of web site owners – many users struggle to keep pace.
In a year defined by growth, Cool Blue Interactive has welcomed a new team member to lend his skills to an expanding client roster. Roger Brown has been appointed Director, Client Services.
