The way people do business is constantly changing as technology advances. For instance, with the ever-increasing number of smartphone apps, it’s no surprise that many consumers use them to influence purchasing decisions. Apps run the gamut from barcode scanners, shopping list creators and coupon finders to e-retail apps from giants like Amazon and eBay. But according to the Keynote Systems survey, nearly two-thirds of mobile consumers actually prefer mobile websites to apps for purchasing. That’s why it’s important to optimize your site to meet this increasing demand.
Creating a mobile version of your website, means presenting a smaller faster version of some key parts of your main site that users can access via the mobile device of their choosing. It should include features that help your customers quickly find your company information, see a listing of your products/ services, and get directions or find you by GPS.
By creating a mobile site, you’re better positioned to leverage the power of m-commerce – and more likely to increase revenue from other channels. With mobile devices set to trump laptops and desktops as the ‘First Screen Device’ for all internet access by 2013, it is critical for B2B and B2C marketers to start aligning their marketing initiatives with their mobile audiences.