Good Design Doesn’t Happen in a Vacuum.
Design and development go hand in hand. That’s why Cool Blue’s designers have a seat at the table during the strategic planning and development process – making sure we create the best online environment for your business. By combining your vision for success with compelling visual design, we ensure your site prompts your customers to take action on your site – tying the whole experience into a measurable tool.
From building on the strength of your visual branding to understanding the SEO implications of your desired design, Cool Blue fuses high-caliber visual design with the industry’s most advanced trends in websites, animation & motion graphics, email, landing pages, and mobile web pages. The result? Award-winning, jaw-dropping and effective visual design, from a company proud to have won a reputable number of the industry’s most coveted awards in a list that’s growing every cycle.
Website Design
Our robust website planning process combines strategy, development and design, which results in a successful website that addresses the needs of your user and your business objectives. Working closely with you throughout the process, we apply three best practices when developing your website:
We design for adoption.
We understand that each website element should work together to transform the site into a user-centric and intuitive resource that invites visitors to engage. By designing for interaction, information and visual excellence, we can create strategic, attractive and effective sites that visitors will use again and again.
We develop for accessibility, portability and flexibility.
Through Cascading Style Sheets and XHTML, we can simplify the coding and construction of your site. The result? A site that downloads faster, meets accessibility guidelines and can be optimized with custom landing pages and mobile capability - potentially with less time and for less money.
We fuse design and coding principles for optimal SEO ranking.
We combine the industry’s most advanced techniques in site design and development with metadata/keyword application to improve your search engine results. Understanding how certain design elements like Flash and images can affect SEO rankings, we rely on careful, thorough knowledge and design expertise to make your site a success.
Animations, Motion Graphics & Video
Don’t Just Make a Splash. Make a Point.
It’s true; dazzling multimedia elements such as Flash animation, slideshows, videos, podcasts and demos can make a splash. But if they’re only used as piecemeal tactics and not as part of a cohesive online strategy, they can actually do the opposite - they can become a barrier between you and your customers.
Used incorrectly, multimedia elements create roadblocks in usability. For instance, a lengthy Flash intro could turn visitors away from your site - instead of prompting them to dive in and learn more.
Used correctly, multimedia elements can create an immersive and interactive brand experience, such as those we develop for promotional, informational, e-commerce and e-learning sites:
- Flash animation
- JavaScript slideshows
- Interactive promotions
- Company timelines
- Product demos/tours
- ROI calculators
- Product catalogs
Cool Blue’s designers fuse the industry’s top multimedia trends with decades of real-world expertise. From multimedia and visual design to compelling content and marketing strategies, our design elements work together to make a point - not just make a splash.
You Only Have 51 Seconds To Get Their Attention.
Email and online advertising are quickly becoming the industry’s most indispensable tools for reaching a target audience. What moves even faster, however, is the average reader: Most only spend 51 seconds skimming email newsletters - even those they’ve chosen to read - which means you’ve got to ensure that your email is as compelling as possible.
Cool Blue applies decades of experience and the industry’s best practices in email marketing and online advertising to deliver strategic and persuasive eNewsletters and emails that work. Our design doesn’t get in the way of messaging - each email is planned as part of an online strategy, no matter your advertising goal or platform:
- Campaign email (Plain text and HTML with graphics)
- Banner ads
- Skyscraper ads
- Micro button ads
- Flash Multimedia ads
With rich email and interactive ads custom-tailored to elicit high response, Cool Blue helps you build and strengthen relationships with your audience. We can also enhance your online marketing initiatives through strategic planning, campaign management and campaign measurement, providing end-to-end email marketing support.
Marketing Landing Pages
Landing Pages Aren’t One Size Fits All–Even for the Same Campaign.
Even if you have a single marketing objective for your website, chances are you’ll be reaching a variety of target audiences through that single campaign – each with their own emotional and practical triggers. One landing page may not be enough, and could alienate other audience members critical to the success of your business. That’s why it’s often necessary to create separate, focused landing page experiences that support all of your marketing goals and all of your target audiences.
Cool Blue understands how to attract, retain and convert different user segments through strategic and targeted landing pages. Building on decades of experience, advanced marketing techniques, design executed around best practices in paid search and award-winning visual elements, we’ll tailor successful landing page experiences that can be applied across the breadth of your marketing campaign.
Mobile Experiences
Web-Enabled Phones Are On the Rise. Is Your Website Ready?
Smartphones are everywhere – one market intelligence company reported there were a whopping 174 million in use in 2008. In 2009, smartphone sales increased by 11 percent – and the momentum shows no signs of stopping. Cool Blue can make sure you’re ready to meet the mobile demand:
Have a Website? Mobile pages, customized apps and other mobile-enabled features can add value to your existing site. From maps that help people find your company to a list of recommended products for on-the-go shoppers, mobile pages help you capture a whole new audience - and enhance the user experience, strategically. See it in action at the Cool Blue mobile website.
Need a Website? At the outset of your project, we include mobile web pages as part of your online strategy. Understanding that every client’s needs vary, we create customized mobile pages and content to meet your specific web objectives. During the website planning process, we’ll explore all of your online goals, including the best ways to meet your increasingly mobile audience.
