Supplemental Health Care

1. Home Page

2. Blog Page

3. Interior Page

The Challenge

Supplemental Health Care is a growing, thriving recruitment service for healthcare professionals, with a primary focus in travel placement. Leadership acknowledged that their existing website was dated and that it lacked the intuitive user experience and polish necessary to engage the job candidates and recruiters that comprise SHC’s two target markets. To successfully compete, SHC needed a fresh, SEO-optimized site to rank higher in web searches and improve engagement, with an easy-to-use content management system enabling SHC staff to keep content timely and relevant.

The Goal

Cool Blue worked closely with SHC stakeholders to define their website’s business, communication and functionality goals to meet the needs of their target audiences. Using this information, CBi designed and developed a user experience work flow; graphical interface for both public-facing pages; a candidate dashboard to collect applicant information and enable SHC recruiters to better match candidates to open positions; and administrative tools for SHC staff to continually update public-facing content.

The Result

The new Supplemental Health Care site meets SHC’s goal of delivering a meaningful experience for job applicants and recruiters. Candidates can easily complete applications online, manage saved jobs and track their time, while recruiters report increased candidate visibility and participation. An open source Drupal Content Management system saved on expensive licensing costs, enabling SHC to focus their budget on a modern, robust and intuitive site that quickly educates prospects around SHC’s service offerings, locations and contacts. Less than one month after launch, SHC ranks 22 in “health care staffing” searches, a significant improvement over the previous site that did not rank in the top 100.

Want to know more about what we can do for you? Contact us now!